‘GMA3’ Widens Lead Over NBC Counterpart in Total Viewers

GMA3 What You Need To Know Key Art

ABC’s GMA3: What You Need to Know saw a significant boost in its viewership lead over NBC’s competing program for the week of March 17, 2025. The show continues its strong performance in the daytime news landscape.

Here’s the Lowdown: GMA3 attracted an average of 1.364 million total viewers, beating NBC News Daily (1.083 million) by 281,000 viewers. This marks the largest gap between the two shows in nearly a year. The ABC program, co-anchored by Eva Pilgrim and DeMarco Morgan, also saw a week-to-week increase in total viewers.

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What This Means Now: The numbers show GMA3 solidifying its position in the early afternoon news block. The significant margin over its NBC rival suggests growing viewer preference for ABC’s offering during that time slot. The program also showed improvement year-over-year in the Women 18-49 demographic.

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The Bigger Picture: Season-to-date, GMA3 holds the No. 1 rank in total viewers against both NBC News Daily and CBS’s The Talk, marking its third consecutive season leading the pack. This sustained performance, coupled with demographic improvements, points to the show’s consistent appeal and success in the competitive daytime market.

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