ABC’s Good Morning America (GMA) continued its winning streak in total viewers and showed growth across key demographics for the week of March 17, 2025. The morning show narrowed the distance between itself and its main competitor in crucial adult audience segments.
Here’s the Lowdown: GMA secured the top spot with 2.661 million total viewers, surpassing NBC’s Today (2.592 million) by 69,000 viewers. This marks GMA’s third consecutive week at No. 1 in total viewers. The show, featuring Robin Roberts, George Stephanopoulos, Michael Strahan, and Ginger Zee, also experienced week-to-week increases in Adults 25-54 and Adults 18-49.
What This Means Now: GMA is maintaining its hold on the largest overall morning audience while actively closing the gap with Today in the advertiser-coveted adult demographics. The percentage decrease in the gap between the shows suggests a tightening race in those specific viewer groups.
The Bigger Picture: While leading in total viewers, GMA also continues its long-standing dominance over CBS Mornings across the board, leading in total viewers and Adults 25-54 for over 26 years straight (1,365 consecutive weeks). The recent gains indicate GMA is strengthening its position and intensifying the competition in the network morning news battle.
