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‘Good Morning America’ Wins the July 2021 Sweep in Total Viewers, Its 10th Straight July Victory



ABC News’ “Good Morning America” won the July 2021 sweep in Total Viewers (3.163 million), based on Most Current Data from Nielsen Media Research. “GMA’s” win represented its 10th straight July victory and 35th win in the last 37 sweeps overall in Total Viewers—since July 2012. “GMA” outdelivered NBC’s “Today” (3.097 million) by 66,000 during the month, increasing its lead from the year-ago sweep by 22% (vs. 54,000).

“GMA” cut its Adults 25-54 margin with “Today” versus the previous sweep by 35% (33,000 vs. 51,000) and the year-ago sweep by 58% (33,000 vs. 79,000) to deliver its closest sweep performance in 6 years—since July 2015.

“GMA” (3.163 million, 793,000 and 537,000) defeated “CBS This Morning” (2.484 million, 473,000 and 336,000) during the 2021 July sweep in all key demos: Total Viewers (+679,000 million), Adults 25-54 (+320,000) and Adults 18-49 (+201,000).

Emmy® Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday–Friday (7:00-9:00 a.m. EDT) on ABC.

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49, Sweeps based on Live+7/Most Current: July 20/21 (7/1 – 7/28/21), July 20/20 (7/2 – 7/29/20) and May 2021 (4/29 – 5/260/20). Sweep periods (November, February, May and July). NOTE: Due to the digital transition, the 2009 February sweep was 3/5 – 4/1/09. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.