Great American Media is stepping into the 2025-26 Upfront season with a pointed message for buyers: brand-safe doesn’t mean limited reach. The company is leaning into a data-forward model and doubling down on family-first content to position itself as a high-impact, low-clutter alternative in a fragmented ad landscape.
A key development heading into the season is the company’s new integration with Audyns, a centralized planning platform that connects agencies with independent TV networks. The move brings GAM Connect—the network’s data-driven linear (DDL) solution—into the Audyns ecosystem, enabling cross-platform campaign planning with measurement tools powered by datafuelX, Nielsen, VideoAmp, and OpenAP. The goal: simplify campaign buys while giving advertisers precision access to GAM’s growing audience base.
It’s a timely shift for Great American Media. After four years of strategic brand building under CEO Bill Abbott, the network cracked the Top 25 cable rankings in Q4 2024 off the back of its expanding Christmas slate and consistent year-over-year audience gains. Nielsen data shows double-digit demo growth for Great American Family even as the broader cable market contracts—performance that’s driving renewed interest from legacy advertisers and new brand categories alike.
The 2025-26 slate reinforces the network’s identity: original scripted series like County Rescue, Crossroad Springs, and returning favourite When Hope Calls sit alongside franchise anchors including the Great American Rescue Bowl and Great American Christmas, which returns with titles led by Candace Cameron Bure and Mario Lopez.
GAM’s value proposition isn’t novelty—it’s alignment. For brands looking to buy into a network that offers stable scheduling, growing audiences, and high emotional engagement without adjacency risk, Great American Media is making the case that it’s no longer niche—it’s essential.
Great American Media is now booking advertising and sponsorship packages for the 2025-2026 season across cable and streaming.
