NBC is shifting its new drama, Grosse Pointe Garden Society, from Sundays at 10 PM to Fridays at 8 PM, starting April 4. The move comes after just three episodes, due to low viewership.
Here’s the Lowdown: Grosse Pointe Garden Society has struggled in the ratings, becoming NBC’s lowest-performing series in both total viewers and the 18-49 demographic. Averaging just over a million Live+Same Day viewers.
What This Means Now: The move to Friday nights, traditionally a low-viewership slot, used to spell doom for a new show. However, in the streaming era, this isn’t necessarily the case. The show’s future likely depends on its performance on Peacock, where it’s available the day after airing.
The Bigger Picture: While a Friday time slot is far from ideal, there’s a chance the show could find a small, loyal following. The real hope lies in people discovering and binge-watching the show on Peacock. The show’s pilot is up to 6.6 million views. The cast includes Melissa Fumero, Aja Naomi King, Ben Rappaport, AnnaSophia Robb, Matthew Davis, Alexander Hodge, Nancy Travis, and Felix Wolfe. Grosse Pointe Garden Society will continue to air on Sundays at 10 PM for the next two weeks before moving to its new Friday slot.
