Hallmark Channel’s ‘Countdown to Christmas’ Dominates Cable Ratings

Hallmark Christmas in July

Hallmark Channel’s “Countdown to Christmas” launched its 15th anniversary season with a ratings win, securing the top spot among entertainment cable networks for the week of October 14-20 among women 18+. The network’s round-the-clock holiday programming, including three new original movie premieres, drew significant viewership.

The premieres of “’Twas the Date Before Christmas,” “Holiday Crashers,” and “Scouting for Christmas” captured the top three spots among entertainment cable programs for the week across key demographics, including households, total viewers, and adults 18+. Hallmark Channel also led weekend viewership among households and women 18+.

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The network reports reaching 7.8 million unduplicated viewers since the start of its holiday programming. The strong early performance suggests Hallmark Channel is poised for another successful holiday season, building on its decade-long dominance among female viewers.