How Disney Built America: Not Available in Stores (History, Sunday Sunday, May 19, 2024)

How Disney Built America

How Disney Built America continues with its fourth episode, titled “Not Available in Stores,” airing on the History channel on Sunday, May 19, 2024, at 10:03 p.m. The episode explores the world of Disney merchandising and the ingenious marketing strategies that brought beloved Disney characters into the homes of millions.

With financial troubles looming, Disney hires a marketing whiz who revolutionizes the way the company monetizes its intellectual property. Mickey Mouse becomes the first celebrity face to grace a cereal box, marking the beginning of a lucrative licensing industry for Disney. This episode explores how Disney transformed the multimedia landscape by setting a new gold standard for multimedia corporations worldwide.

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“Not Available in Stores” focuses on a pivotal moment in Disney’s history, demonstrating how the company diversified its revenue streams and solidified its place in the hearts and homes of families across the globe. This episode contributes to the broader narrative of the docuseries, which explores how Walt Disney and his iconic brand have shaped generations and become a cultural phenomenon.

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How Disney Built America is a documentary series that premiered on April 28, 2024, on the History channel. Each episode uncovers the history of Walt Disney and the Disney brand, from the creation of beloved characters to thrilling theme parks and technological innovations. With new episodes airing weekly, the series continues to explore the cultural impact and worldwide influence of one of the most recognizable brands in the world.

How Disney Built America: Not Available in Stores airs Sunday, May 19, 2024, at 10:03 p.m. on the History channel.

Hey there! I'm Riley, the US TV Previews editor at I may have failed as a musician, but my love for Jeopardy knows no bounds. And let me tell you, The Wire is hands down the greatest TV show ever made. I've been writing about the entertainment biz since (mumble mumble). Stay tuned for all the latest TV news and previews!