Oobah Butler takes on his most outrageous challenge yet: to become a millionaire in just three months. He is not armed with a brilliant invention or a solid business plan, but with a simple, cynical strategy: he will copy the tricks of the so-called ‘business gurus’ who flood social media with promises of getting rich quick.
What follows is a rollercoaster ride through the world of start-ups and schemes, a journey filled with unbelievable wins and crushing setbacks. Along the way, Oobah meets a cast of colourful and questionable characters who reveal how much of the entrepreneurial dream is just smoke and mirrors. As the deadline nears, he is forced to confront how far he can push his quest for wealth before his own conscience tells him to stop.
How I Made £1 Million in 90 Days airs Thursday October 16, at 10pm on Channel 4.
