ITV continues to expand its ITVX platform’s content library through a strategic partnership with AMC Networks International UK (AMCNI UK). This latest deal brings two new streaming collections, AMC Stories and AMC Reality, adding a substantial 1,100 hours of diverse programming to ITVX.
AMC Stories: A Celebration of Scripted Content
Already available on ITVX, AMC Stories offers a compelling mix of original series, showcasing the network’s celebrated drama and comedy offerings. Viewers can expect a range of titles, including:
– “Brockmire“: A comedic drama starring Hank Azaria as a famed baseball player whose life takes an unexpected turn.
– “The Son“: A multi-generational epic western based on the acclaimed novel by Philipp Meyer.
– “Lodge 49“: A unique comedy drama described as a “lyrical modern fable” about a ex-surfer who joins a fraternal order.
– “Creepshow“: An anthology horror series based on the iconic 1982 film written by Stephen King and directed by George A. Romero.
– “Portlandia“: A beloved sketch comedy series starring Fred Armisen and Carrie Brownstein, known for its quirky and eccentric humour.
AMC Reality: Jaw-Dropping Reality TV
Launching in May, AMC Reality will bring a selection of popular reality TV franchises to ITVX, catering to fans of unscripted content. The lineup includes:
– “Love After Lock Up“: A relationship-focused reality show following individuals finding love with incarcerated partners.
– “Growing Up Hip Hop“: A docusoap offering a behind-the-scenes look at the children of hip-hop legends.
– “Amazing Wedding Cakes“: A mouth-watering journey into the world of extravagant wedding cakes.
– “Million Dollar Matchmaker“: Following the renowned Patti Stanger as she offers her elite matchmaking services.
– “LA Hair“: A glimpse into the high-stakes world of celebrity hair styling in Hollywood.
A Strategic Move for ITVX
This expansion of the AMC partnership reflects ITVX’s commitment to delivering a broad range of content to its subscribers. Sasha Breslau, Head of Content Acquisitions at ITVX, expressed her enthusiasm for the deal, knowing it will satisfy the platform’s audience appetite for “big stars, glossy scripted, and jaw-dropping reality“.
The addition of AMC Reality and AMC Stories follows the recent debut of True Crime UK on ITVX, a collaboration with the CBS AMC Networks UK Channels Partnership. This latest deal further enhances the platform’s unscripted content, providing a diverse viewing experience.
Tanya Gugenheim, SVP of Business Development for AMCNI UK, echoed the sentiment, highlighting the shared goal of utilising their extensive content libraries to reach and engage a wider audience. With this strategic move, ITVX continues to position itself as a competitive streaming platform in the UK market.
