Channel 4 has commissioned a two-part series, Meal Deals: Behind the Bargain, where presenter Joe Swash explores the popularity of supermarket meal deals in the UK. The show aims to uncover the best (and worst) combinations, from both a cost and health perspective.
Here’s the Lowdown: The program will feature Swash travelling the country, talking to experts, and meeting meal deal fanatics who share their tips and opinions online. The show will reveal the nation’s favorite meal deal components (main, snack, and drink) based on a survey of hundreds of people.
What This Means Now: This series taps into a widespread cultural phenomenon in the UK – the love of a good (or at least convenient) supermarket meal deal. It’s a lighthearted look at a common consumer habit, but it also plans to provide some useful information for viewers.
The Bigger Picture: The show reflects the continued growth in popularity of meal deals, and will go behind the scenes with two leading supermarkets to find out what the future holds for these consumer favourites. Meal Deals: Behind the Bargain is being produced by Manchester-based Purple Productions. No airdate has yet been announced.
