LEGO Masters: Grand Masters of the Galaxy is upping the ante this Tuesday with a double-point challenge that will test the mettle—and the marketing savvy—of its global teams. What’s in Toy Store, airing at 7:30 PM AEST on Nine Network, tasks the remaining builders with crafting an original toy, complete with eye-catching packaging, ready to hit the shelves of a real-world Kmart store.
The episode comes midway through the Grand Masters season, which features ten teams hailing from different countries. The pressure cooker environment is already at a simmer, so the introduction of a double-elimination round will likely push some teams over the edge. The challenge itself requires more than just brick-building prowess. Contestants must think like toy designers, considering playability, branding, and that elusive kid-friendly appeal.
LEGO Masters has consistently managed to make the jump from niche hobby to mainstream entertainment. Whether or not a toy store tie-in helps or hinders that delicate balance will be worth watching—particularly as the Grand Masters season heads into its back half.
“Lego Masters: Grand Masters of the Galaxy” airs on Nine at 7.30pm Tuesday.
