Lifetime is launching a new unscripted series, A Sorority Mom’s Guide to Rush (working title), produced by VICE Studios. The show will follow college-bound girls and their mothers through the intense process of sorority rush, a phenomenon that has exploded on social media, particularly with the #BamaRush trend.
Here’s the Lowdown: Each one-hour episode focuses on the high-pressure world of sorority recruitment. The series will show the application process, the emphasis on appearance, the move to college, and the culmination of rush week with “Bid Day,” when potential members find out if they’ve been accepted. The show will especially focus on the role of the mothers in this process.
What This Means Now: This series taps into the existing social media buzz around sorority rush, particularly the #BamaRush trend, which has billions of views on TikTok. The show questions whether the rush process is more for the daughters or their mothers, who often invest heavily (both emotionally and financially) in their daughters’ success.
The Bigger Picture: The new series, set to premiere sometime this year, highlights the continued cultural significance of sororities in the US. The show acknowledges and is jumping on the back of the popularity of Bama Rush. It comes from VICE Studios, known for its documentary work, suggesting a potentially deeper look at the social and personal pressures involved. The focus on the mother-daughter dynamic is set to add another aspect to the show.
