For aspiring entrepreneurs, turning a passion into a profitable business can be a daunting leap. BBC One’s “Make It at Market” offers guidance and support, helping craftspeople hone their skills and deal with the world of commerce. This Wednesday’s episode features two talented artisans hoping to make that leap: Marvel, a visually impaired potter from London, and Andie, a keepsake jewelry artist from Devon.
Marvel creates unique ceramics, but mentor Stuart believes she needs to refine her techniques and sharpen her marketing strategy to gain recognition in the competitive art world. Andie crafts jewelry incorporating cremation ashes, hair, and pet fur – a niche market with emotional resonance. Mentor Sonny sees great potential in Andie’s work, but encourages her to develop her craftsmanship further and explore a broader customer base.
With two months to implement their mentors’ advice, both Marvel and Andie face the challenge of balancing creativity with business acumen. Will they succeed in transforming their hobbies into thriving enterprises? Find out when they report back to host Dom Chinea on “Make It at Market,” airing Wednesday, March 12th at 3:45 PM on BBC One.