Australian TV ratings for Monday, March 10, 2025, saw Married At First Sight (MAFS) continue its reign, while Australian Survivor achieved its biggest audience of the season. Seven and Nine both claimed victories in different areas, while Ten highlighted Survivor’s growth.
Here’s the Lowdown: MAFS on Nine was the number one program nationally, reaching 2.843 million viewers and boasting a national average audience of 1.728 million. Its BVOD (Broadcast Video On Demand) audience on 9Now was 472,000, a significant increase year-on-year. Seven’s Australian Idol reached 1.731 million, with a lift of 4% on the same episode last year, with Home and Away pulling its largest audience since 2023, with a total reach of 1.481 Million. Australian Survivor on Ten reached 1.02 million viewers, marking its highest numbers of the season.
What This Means Now: Reality TV continues to dominate Australian viewing habits. MAFS’s continued strength, along with boosts for Australian Idol and Australian Survivor, shows the enduring popularity of these formats. The strong BVOD numbers for MAFS (up 24.9% year-on-year) again highlight the continuing shift towards online viewing.
The Bigger Picture: Nine claimed network victory for the night across the 5 City Metro with all key demographics and total people, also securing the top spot for its 9Now platform. Seven highlighted its news dominance, with 7NEWS being the number one news program. They also flagged the growth of Sunrise over Today. Ten, while acknowledging MAFS’s lead, focused on the positive growth of Australian Survivor and its overall reach across its platforms. All networks showed a strong push for online viewing as a source of growth.
