The Mega-Brands That Built America: Hardware Warfare (History, Sunday, June 22, 2025)

The Mega Brands That Built America

The Mega-Brands That Built America returns to History on Sunday, June 22, at 9 PM ET, with an episode titled Hardware Warfare. This hour takes a deep dive into the unexpected battleground of the hardware industry, showing how local family-owned stores grew into national powerhouses.

The episode charts the aggressive strategies and high-stakes gambles these brands took to rise to the top. It explores the journey of businesses that began as modest shops and, through shrewd moves and market dominance, grew into household names. The series has consistently offered a look at how innovation, strategic failures, and impressive achievements reshaped American commerce.

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This program does a good job of peeling back the layers of familiar companies, revealing the struggles and triumphs behind their widespread success. Expect a thorough examination of the competition that defined the hardware retail landscape. The show employs a blend of expert interviews, archival footage, and detailed recreations to tell these stories, making complex business history accessible.

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Andrew Martins, reviewer, recapper, deep diver, scifi specialist. Thinks Blakes 7 is better than Star Trek. Yes I do go to fan conventions and no I don't dress up. Well okay maybe I do a bit.