The Mega-Brands That Built America turns its lens to the lens itself this Sunday, July 6, at 9 PM ET on History Channel. Photo Bombs (Season 3, Episode 6) recounts the surprising story of how instant photography shook up the camera world and sparked a fierce fight between two industry titans.
The episode tracks the rise of an unexpected challenger who brought instant pictures to the masses, turning photography from a precise, slow process into something immediate. This innovation set off an intense struggle for market leadership between two camera giants, each fighting to become the dominant brand in a suddenly changed landscape.
The series, known for its blend of expert interviews, archive materials, and re-enactments, explores the disruptions caused by this new technology and the strategies used by both companies in their quest for supremacy.
Photo Bombs gives a look into the innovations, missteps, and achievements that changed how Americans captured memories. The hour reveals unknown aspects of how familiar names became household staples, proving that even seemingly simple inventions have complicated backstories.
