Popular presenting duo Mel Giedroyc and Sue Perkins are set to host Win Win, a brand-new ITV gameshow that aims to redefine audience participation in the quiz genre. The show will have a unique interactive element never seen before on this scale.
Here’s the Lowdown: ITV has commissioned Win Win, described as the “most interactive quiz show ever,” with Mel and Sue at the helm. The key feature allows viewers at home to actively play along with the studio contestants, giving them the chance to win the exact same prizes being offered on screen. The show is produced in partnership with The People’s Postcode Lottery. It will air across six consecutive Saturday nights later this year.
What This Means Now: The show brings the much-loved pairing of Mel and Sue back to primetime weekend television. Its central concept hinges on direct home audience involvement in the prize-winning aspect, moving beyond simply shouting answers at the screen. The final episode ups the stakes considerably, guaranteeing one contestant a massive £1 million prize.
The Bigger Picture: Win Win represents ITV’s attempt to innovate within the traditional quiz show format, blending familiar, well-liked hosts with a modern, interactive twist. By partnering with The People’s Postcode Lottery, the show incorporates a significant prize fund, aiming to capture a large Saturday night audience looking for engaging, participatory entertainment. The series is expected to launch later in 2025.
