NBCUniversal International Networks and D2C Latin America is taking The Traitors into two of the region’s biggest TV markets: Brazil and Mexico.
For a show built on backstabbing, secret votes and very British knitwear, The Traitors has scaled remarkably well. Originating in the Netherlands in 2021, it’s already been remade in over 30 countries. Now, thanks to a new deal with All3Media International, the format gets its first Latin American makeover.
This isn’t the first dance between NBCUIN and The Traitors. Universal+ already holds three seasons of the US version, which has done brisk business in the region. What’s different now is control. Local-language versions allow networks to shape tone, pacing and casting to suit national sensibilities. After all suspicion plays differently in São Paulo than in Surrey.
The real question isn’t whether Latin America can support The Traitors. It’s how it might reshape it. Brazilian and Mexican adaptations have the potential to lean harder into melodrama or tighten the psychological screws — and the format is sturdy enough to flex. Expect more overt confrontation, possibly less of the quiet dread that defines the UK edition.
For NBCUIN & D2C, this is part of a longer game. As streaming libraries balloon, franchises like The Traitors become valuable for their modularity. You can localise them quickly, build momentum across markets, and feed the appetite for reality content without starting from scratch.
The Traitors works because the premise is simple, the execution is sharp, and the format adapts to its surroundings like a wolf in a sheepdog contest. Brazil and Mexico are next.
