Netflix is diving deep into the world of pop power players with Hitmakers, a six-part docuseries that goes inside the songwriting machine powering today’s biggest hits. The series drops globally on Thursday, July 24, 2025.
The cameras follow twelve seasoned songwriters and producers as they gather at high-pressure writing camps, racing to create chart-ready tracks for a roster of top-tier artists. The stakes are real, the pressure constant, and the competition fierce.
This is not about fame. It’s about the grind. Names like Jenna Andrews, Tommy Brown, Nova Wav, and Sevyn Streeter headline a cast of behind-the-scenes talents tasked with generating gold for acts including John Legend, Lisa of Blackpink, and Shaboozey. The series captures the split-second inspiration, brutal self-editing, and collaborative clashes that go into every hook, beat, and lyric.
Netflix is positioning Hitmakers as more than a music doc. This is an industry showcase. The trailer hits hard on one central question: how far will these songwriters go to land a number one?
The project comes from a seasoned team of unscripted producers, led by Adam DiVello, known for building high-stakes storytelling out of reality formats. He’s joined by Harvey Mason Jr., Britt Burton, Kimberly Goodman, Kristofer Lindquist, Megan Roger, and Skyler Wakil on executive producer duties.
Netflix has seen recent success with music-focused content, particularly among younger viewers and fans of artist-led narratives. But this one shifts the spotlight. Hitmakers hands the mic to the writers, turning their process into drama, and their creative chaos into bingeable TV.
With industry access, high-profile artists, and a format tailored to music’s competitive edge, Hitmakers is set to be Netflix’s next unscripted swing at a global audience that lives by the playlist.
