NBC and Peacock’s broadcast of Opry 100: A Live Celebration attracted a substantial audience, drawing 5.3 million viewers on Wednesday night. The special was the most-watched program across all broadcast networks that evening.
Here’s the Lowdown: The show, hosted by Blake Shelton, saw increasing viewership over its first four half-hours, and maintained a strong audience through its conclusion. The special featured memorable performances, including Reba McEntire’s tribute to Patsy Cline and Loretta Lynn, Post Malone & Travis Tritt performing Tritt’s “T.R.O.U.B.L.E.”, Garth Brooks & Trisha Yearwood honoring George Jones & Tammy Wynette, and Carly Pearce paying respects to Dolly Parton.
What This Means Now: The success of Opry 100 indicates continued strong interest in country music and live event programming. The show’s viewership growth throughout the broadcast suggests positive word-of-mouth and viewer engagement.
The Bigger Picture: NBCUniversal highlights the show’s success as evidence of its leading position in live programming across both broadcast and streaming. The special was executive produced by a team including Emmy Award winners Baz Halpin, Mark Bracco, and Linda Gierahn, along with R.A. Clark and Steve Buchanan from Silent House Productions.
