Paramount+ launched a new phase of its “Find Your Mountain on Paramount+” campaign on March 20, featuring a crossover between the Showtime series Yellowjackets and the CBS reality show Survivor. The ad spot places Yellowjackets characters at a Survivor-style Tribal Council, presided over by host Jeff Probst.
Here’s the Lowdown: This ad is the first in a series of live-action spots that aim to show the personalized content experience on Paramount+. The commercial highlights the blending of two popular properties, and includes the Yellowjackets cast going through some of Survivor’s famous high stakes challenges in the Antler Queen’s eerie wilderness. Probst, who was also in the original 2021 Super Bowl spot that launched the campaign, praised the creativity of the new ad.
What This Means Now: Paramount+ is continuing to invest in its brand campaign and is using its diverse content library (including acquired Showtime properties) to attract viewers. The streamer is also working to improve user experience with new personalization features, making it easier for subscribers to find shows and movies they’ll enjoy.
The Bigger Picture: Paramount+ added 10 million subscribers in 2024, reaching a total of 77.5 million. The service is also reporting record engagement, with watch time per user up over 20%. Paramount+ ranked as the No. 2 domestic SVOD service for hours watched across all original series. The campaign demonstrates the services commitment to growth, with new features to personalize a user’s experience such as “Your Next Watch,” “We Think You’ll Love,” and “Top Picks.”
