The challenge for streaming services is cutting through the noise, and Prime Video appears to have found a winning formula in the UK with its comedy format. Reaching over six million viewers for a debut episode signifies substantial audience engagement for a UK-based original production on the platform, positioning “Last One Laughing UK” as a noteworthy title in their catalogue.
Newly released figures confirm that the first episode of “Last One Laughing UK” attracted 6.1 million UK viewers within its first 28 days of availability. The data, reported by Broadcast, also indicates the show kept a large part of its audience for the following installment, with the second episode being watched by 5.3 million people over the same timeframe.
Launched on March 20, the Prime Video series gathers ten comedians within a confined space. The objective is simple yet difficult: make the others laugh while keeping a completely straight face yourself. Breaking into laughter means elimination from the competition.
The lineup features well-known figures from British comedy, including Richard Ayoade, Joe Lycett, Daisy May Cooper, Bob Mortimer, and Judi Love, all attempting to outwit and out-stare each other. While its viewership is substantial, placing it among Prime Video’s most-watched UK originals, it currently follows the third season premiere of “Clarkson’s Farm,” which recorded 7.7 million viewers for its initial episode.
This strong showing for “Last One Laughing UK” underscores the audience appetite for recognizable formats populated with popular comedic talent on streaming platforms. The viewership numbers suggest Prime Video’s investment in this type of local content is connecting with UK audiences, establishing the show as a popular addition to its service.
