ITV is working on a new daytime home renovation show called Redesign Rescue. The series will feature three interior design experts competing to transform rooms within a tight timeframe and budget.
Here’s the Lowdown: In each episode, three designers have only 15 minutes to present their ideas for a room makeover to homeowners or renters. They must persuade the couple to choose their design, demonstrating their creativity and bargain-hunting skills. The homeowners reveal their budget, which will be somewhere between £100 and £1000.
What This Means Now: The show is in development, so it’s not on air yet. It’s a new format in the popular home makeover genre, with the added competitive element. It is also a possible opportunity for any “home improvement” brand.
The Bigger Picture: This series fits into ITV’s daytime programming, known for lifestyle and home improvement shows. The fast-paced, competitive format, combined with the varying budget challenge, is designed to be engaging daytime viewing. One of the experts is tasked with helping the other, for example with finding unusual furniture pieces and upcycling old items. Further details of Redesign Rescue will be announced later.
