Sarah Beeny is back in business with Channel 4, fronting a six-part property format that trades safe buys for auction adrenaline. I Bought it at Auction with Sarah Beeny hails from Little Gem and Knockers TV, pairing one of TV’s most bankable home experts with a booming corner of the housing market—auction sales, which are up 39% since 2019.
The format follows amateur buyers betting big on everything from run-down terraces to fixer-upper mansions, with Beeny guiding them through the highs, lows, and brutal realities of what it takes to turn a hammer-drop into a home. It’s equal parts emotional rollercoaster and renovation playbook.
With over 35,000 properties sold at auction in the past year alone—worth north of £5 billion—the market’s white-hot, and the show leans in. Some punters walk away with dream homes; others face nightmare reveals and budget blowouts.
Beeny, who’s built her brand on straight talk and sharp instincts, doesn’t sugarcoat the stakes. “Buying at auction is not for the faint-hearted,” she says, offering insights into spotting the hidden potential others miss.
The series is being positioned as a buyer’s survival guide, offering tips and takeaways for anyone eyeing the gavel. For Channel 4, it’s another swing at factual entertainment that brings scale, real jeopardy, and a personality who can drive audience trust and tune-in.
