SBS is leaning hard into its reputation for fearless programming with the launch of a new branded hub on SBS On Demand. Dubbed “We Go There”, the digital push officially went live today and is positioned as a curated destination for the kind of provocative, unapologetic content that’s helped define the network’s identity — from its “Sex Before Soccer” days to its current mix of awards players, taboo-breakers, and local disruptors.
At launch, the hub spans more than 300 titles across 21 themed shelves, stitching together dramas, docuseries, global formats, and Digital Originals under a unified editorial voice. The platform’s exclusive full-length, M-rated We Go There campaign film also drops today, available only on SBS On Demand.
It’s a packaging play with clear intent: reassert SBS’s editorial edge and create a sticky entry point into its 15,000-hour library — all free-to-stream. While global streamers chase four-quadrant safe bets, SBS is doubling down on content that stirs conversation and resists category.
Among the featured tiles: The Handmaid’s Tale Season 6, South Park, Eurovision 2025, Alone Australia, Sexual Healing, Benedetta, Stanley Tucci: Searching For Italy, and the award-winning The Australian Wars.
Digital-first highlights include Originals like Appetite and Latecomers, with current affairs titles like Uninsurable (Insight) and investigative docs adding weight.
The move arrives as local broadcasters are under increased pressure to define value against global streamers. For SBS, the We Go There hub sharpens that pitch: boundary-pushing, genre-crossing, and proudly out of step.
