Eight creative teams have been chosen for the next stage of the Kids IP Incubator Initiative, a program by the Australian Children’s Television Foundation (ACTF) and Screen Australia. The initiative aims to help creators develop Australian intellectual property specifically for digital platforms.
Here’s the Lowdown: The selected teams, a mix of experienced and emerging creators, begin a three-month development program this week with a workshop in Melbourne led by digital content strategist Nico Lockhart. The program focuses on creating content for platforms like YouTube, addressing the changing ways children consume media.
What This Means Now: Participants will engage in fortnightly online masterclasses and receive grants up to $20,000 to develop their projects. The projects include concepts like Bookstore Duck, My Brother the Monkey King, Pit-Pats, and Woolings. At the program’s conclusion, teams will pitch for potential second-round development funding.
The Bigger Picture: This initiative directly responds to the shift in children’s viewing habits towards digital platforms. By equipping creators with specific knowledge and strategies for these platforms, Screen Australia and ACTF aim to ensure Australian children continue to have access to distinctive, locally-made content in the online space.
