Ever wonder how supermarkets decide what products grace their shelves? Channel 4’s “Secrets of the Supermarket Buyers” returns this Monday with presenter Denise van Outen taking us behind the scenes of two discount giants: Aldi and Lidl. In “Aldi vs Lidl,” Van Outen meets with the buyers responsible for stocking these popular stores, uncovering their secrets to success.
From wine selections to wagyu beef deals, Van Outen uncovers the tactics these buyers use to entice shoppers. It’s a competitive landscape, and “Secrets of the Supermarket Buyers” lifts the lid on the strategies employed by both discount disruptors and premium grocers, giving viewers a look into the world of retail psychology. How do they predict what we’ll buy? How do they create those must-have special offers and loyalty prizes?
Van Outen gets the inside scoop, learning amazing truths behind the scenes at Aldi and Lidl. Whether you’re a bargain hunter or simply curious about the machinations of the supermarket industry, this episode offers insight into how these retail giants keep our trolleys full. Tune in to Channel 4 this Monday, April 21st at 8:00 PM UK time.
