Ever wonder how supermarkets decide what ends up in your shopping trolley? Channel 4’s “Secrets of the Supermarket Buyers” pulls back the curtain on the tactics used by the retail giants, and this week, Denise van Outen takes us inside Marks & Spencer.
From the iconic “Dine In” deals to the addictive allure of “Percy Pigs,” Denise talks to the buyers who shape our shopping habits. How do they predict what we’ll crave? How do they decide which products get prime shelf space? And what’s the secret sauce behind a successful product launch? This episode looks to answer these questions and more.
“Secrets of the Supermarket Buyers” isn’t just about one high-end store. The series examines a range of retailers, from discount powerhouses to premium grocers, looking at the strategies they all employ. By talking with current and former buyers from Britain’s biggest chains, Denise gets the inside scoop on the industry’s methods.
So, if you’re curious about the psychology of shopping and how trends take hold, tune in to Channel 4 this Monday, 28 April at 8:00 PM GMT.
