Ever wonder how supermarkets decide what lands in your shopping basket? Channel 4’s “Secrets of the Supermarket Buyers” pulls back the curtain on the tactics used by the retail giants to influence our weekly shop. This Monday, presenter Denise van Outen takes a trip to Tesco, Britain’s largest supermarket chain, to uncover the psychology and strategy behind their product placement, pricing, and promotions.
From the ubiquitous meal deal to the personalized offers driven by the Clubcard, Van Outen meets the buyers – the individuals who wield considerable power over what we buy. The episode examines the thinking behind Tesco’s approach to world foods, the ever-expanding personal care aisles, and the constant battle for shelf space.
“Secrets of the Supermarket Buyers” aims to expose the methods employed by both budget-friendly and high-end retailers to predict consumer demand and anticipate the next big food trend. It’s a fascinating look at the consumer choices we make and the forces that shape them. Tune in to Channel 4 on Monday, 5 May at 8:00 PM GMT to see how Tesco shapes your shopping habits.
