Ever wondered how supermarkets decide what ends up on their shelves? Channel 4’s new series “Secrets of the Supermarket Buyers” lifts the lid on the world of grocery retail, with presenter Denise van Outen taking viewers behind the scenes at some of Britain’s biggest chains. In this first episode, Denise heads to upmarket grocer Waitrose.
From the in-store bakery to the extensive cheese selection, Denise gets the inside scoop on how Waitrose buyers choose their products, predict trends, and cater to their discerning customers. She also examines some of the supermarket’s other offerings, such as smoothies and the ever-popular free coffee.
Meeting with current and former buyers, “Secrets of the Supermarket Buyers” explores the tactics, from subtle nudges to clever placement, employed to get specific items into shoppers’ trolleys. Whether you’re a foodie, a bargain hunter, or just curious about the inner workings of the retail world, this series aims to offer some real insight. Tune in to Channel 4 on Monday, April 14th at 8:00 PM to see what Denise uncovers at Waitrose.
