The Tim Allen comedy Shifting Gears saw a significant ratings boost in multiplatform viewing for its February 12th episode, reaching a three-week high. The show was also the top broadcast program on linear television for the night.
Here’s the Lowdown: The Valentine’s Day episode of Shifting Gears, which guest-starred Nancy Travis, attracted 7.05 million total viewers across ABC, Hulu, Hulu on Disney+, and digital platforms within three days. This represents a 55% increase from its initial Live+Same Day audience. The show also saw a substantial 151% jump in the Adults 18-49 demographic rating.
What This Means Now: On traditional linear TV, Shifting Gears was the most-watched program of the night, drawing 5.78 million viewers. It beat competing shows by a wide margin, with a 54% lead over NBC’s Chicago Med in total viewers. It also did well, 21%, against the season premiere of FOX’s The Masked Singer in the Adults 18-49 demographic.
The Bigger Picture: These numbers show the continued popularity of Shifting Gears and the growing importance of multiplatform viewing. The significant increase in viewership after the initial broadcast demonstrates that audiences are catching up with the show on their own schedules, via streaming services. The strong performance against competing broadcast programs highlights the show’s appeal.
