Roku is bringing back its popular docuseries “Side Hustlers” for a second season, featuring Emma Grede and Ashley Graham as mentors. The show quickly became the top on-demand title on The Roku Channel during its opening weekend. Produced by Hello Sunshine and Ally Financial, season two will introduce a new group of inspiring female entrepreneurs seeking advice and investments to turn their side hustles into successful businesses.
Emma Grede, CEO of Good American and investor on “Side Hustlers,” along with supermodel Ashley Graham, expressed their excitement for the upcoming season: “Creating opportunities for women is something that we are both incredibly passionate about… We can’t wait for fans to meet a new group of brilliant female entrepreneurs ready to transform their side hustles into investment-worthy main hustles.”
Brian Tannenbaum, Head of Originals at Roku Media, shared his enthusiasm for the show’s success and future prospects: “The show’s early success illuminates Roku’s commitment to working with best-in-class brand partners… to create authentic, first-of-its-kind programming that can captivate audiences at scale.”
Sara Rea, Head of Unscripted Television at Hello Sunshine, highlighted the show’s ability to showcase the journeys of ambitious entrepreneurs while offering practical and inspiring advice from mentors Emma Grede and Ashley Graham.
“Side Hustlers” follows determined female entrepreneurs as they strive to build million-dollar companies while balancing personal lives and day jobs. With life-changing investments at stake, viewers are left wondering which participants will rise above challenges. Season one is currently available for streaming on The Roku Channel.
The docuseries is produced by Hello Sunshine and presented by Ally Financial. Executive producers include Reese Witherspoon, Sara Rea, Sue Kinkead, and Elizabeth Sandorff for Hello Sunshine. Producers Zoe Fairbourn and Kathleen Griffith also contribute to the production. Emma Grede, Ashley Graham, and Kimberly Goodman serve as executive producers.
