Get ready to sing your heart out this festive season with the characters from the much-loved family film Sing, who take centre stage in Sky’s 2021 Christmas advert. The ad, which airs in the UK from Wednesday 8th December, sees the return of some favourite Sing characters, as well as a sneak peek at some new and reimagined ones. Sing 2 will be coming to UK cinemas in January 2022, and on Sky Store and Sky Cinema later in the year.
The ad, created in partnership with Universal/Illumination and directed by Garth Jennings (Sing, Hitchhikers Guide to the Galaxy, Son of Rambow), sees the lead character Angie leave work and attempt to rush home to watch the Moon Theatre Christmas special with her family, only to be hit by car trouble. As the snow falls, and her family gives up hope of her making it back in time, Angie appears on the family’s Sky Glass, singing Darlene Love’s Christmas (Baby please come home) alongside Rosita (Reece Witherspoon), Johnny (Taron Egerton), Ash (Scarlett Johansson), Gunter (Nick Kroll) and Meena (Tori Kelly).
The 360 integrated Christmas campaign runs in tandem with Comcast in the US, as well as Sky in Italy, Germany, Austria, and the Republic of Ireland. The ad will launch across multiple formats, including premiering in cinema during Disney’s Encanto, and Spider-Man: No Way Home, TV, VOD, OOH, social and across Sky platforms, in 10′, 30′ 60′ and 120′ cuts. Sky has also agreed partnerships with C-screens, Virgin Radio and The O2, and an augmented reality Christmas card experience, where you can create great shareable animated GIF cards featuring the Sing characters, is available at seven of Sky’s UK retail stores.
Lyssa McGowan, Chief Consumer Officer at Sky UK, said: ‘Bringing families together through world class entertainment and world class products is in the Sky DNA. Telling a Christmas story with the Sing characters this year brings that to life in a heart-warming and festive way that you can’t resist singing along to.’
Chris Meledandri, Illumination founder and CEO, said: ‘With Sing 2 director Garth Jennings at the helm, the content introduces a brand-new character who unexpectedly finds themselves expressing themselves creatively through song. It’s an honor to be able to remind people of the power of being together this Christmas through the world of Sing 2 and our characters.’
This Christmas, Sky is also giving families a festive gift with Sing, available to download or stream from Sky Store, completely free, between 8th-31st December.
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