When it comes to daytime talk on network TV, “The View” is making a solid case for being the one to beat. For the week of April 28, 2025, the ABC talkers didn’t just land at number one in households and total viewers among their network daytime talk and news peers, they actually saw growth in key viewing groups.
The numbers for that week paint a clear picture: a 1.56 household rating and an average of 2.329 million total viewers puts “The View” ahead of NBC’s competition like “TODAY Third Hour,” “TODAY with Jenna & Friends,” and “NBC News Daily.”
Perhaps more notably, compared to the same week in 2024, “The View” saw an 8% jump in total viewers. Drilling down into the younger demographics, the gains are even bigger: a significant 18% rise in Women aged 25-54 and a rather striking 32% increase in Women 18-49 for that specific week.
Looking at the season as a whole, “The View” is showing consistent upward movement, up 6% in total viewers and 1% in Women 18-49 compared to last season. This sustained performance has resulted in its most watched season in four years. The trend appears steady, with the show seeing year-over-year growth in total viewers for the last 14 weeks of original broadcasts. This marks the fifth season in a row “The View” has snagged the top spot in households and total viewers.
