The Seven Network has appointed Annie Griffiths to the newly created position of Director, Commercial Strategy and Innovation. This move signals a significant step in bolstering the network’s commercial operations under its Chief Commercial Officer, Henry Tajer.
Here’s the Lowdown: Annie Griffiths will join Seven later this year, reporting directly to Henry Tajer. Her responsibilities will cover commercial strategy, trade marketing, and oversight of 7RED, the network’s division for brand integration and partnerships. Griffiths comes to Seven after nearly five years at Foxtel Media, where she most recently served as Executive Director, Strategy and Operations. Her background also includes senior roles at PHD USA and GroupM in New York and Sydney.
What This Means Now: Griffiths’ appointment is presented by Tajer as a key move in rethinking how Seven interacts with the advertising market. Her role is designed to bring fresh strategic thinking and experience to the commercial team, aiming to develop new ways for clients to connect with audiences across Seven’s various platforms.
The Bigger Picture: This hire occurs during a period of significant change within the video industry. Griffiths noted the evolving landscape and Seven’s strong local content and growing digital presence as reasons for joining. Her focus will be on working with the team to achieve better results for advertisers, reflecting a network-wide push to adapt commercial approaches in response to shifting viewing habits and the rise of digital consumption.
