Sara Davies, known for Strictly Come Dancing and Dragons’ Den, will present a new ITV quiz show called Time Is Money. The show puts a twist on the usual quiz format, with contestants starting with their prize money and trying to hold onto it as time runs out.
Here’s the Lowdown: Time Is Money is described as a “high-stakes” quiz where contestants begin with the full prize fund. Instead of earning money, they race against the clock to keep as much of their initial winnings as possible. Davies describes the show as “full-on” and “exhilarating”.
What This Means Now: ITV is adding another quiz show to its daytime lineup, which already includes popular programs like The Chase, Deal or No Deal, Lingo, and Tipping Point. The network is clearly aiming to build on the success of its existing quiz shows.
The Bigger Picture: The new format, with contestants losing rather than gaining money, adds a new approach to the quiz show genre. The focus is on maintaining the prize fund, creating a different kind of pressure. The show does not yet have an air date. Time Is Money will air on ITV1 and the streaming service ITVX.
