The roar of the crowd, the clash of helmets – Super Bowl Sunday is a sensory explosion. But amid the athletic spectacle, there’s another competition that’s become just as anticipated: the battle for the funniest commercial. This year, CBS hands the power to the viewers in “SUPER BOWL GREATEST COMMERCIALS: FUNNIEST OF ALL-TIME,” a live interactive special that asks one simple question: what’s the most hilarious 30-second spot ever made?
From the iconic Caesars Superdome in New Orleans, a venue accustomed to high-stakes drama, CBS MORNINGS’ Nate Burleson and actress Daniela Ruah will act as guides. They won’t just present a countdown of beloved ads, they’ll engage in a genuine debate, advocating for their personal favorites, dissecting the jokes and revealing their top two picks. However, this is not just a showcase, it’s a democratic decision; the choice of the funniest ad will rest entirely with the audience. After the hosts present their finalists, viewers will participate in a live online poll to crown the ultimate comedic champion. The results will be revealed during the show.
This isn’t a random grouping of old ads; the show’s 24th year acknowledges the unique place humor has carved out in the Super Bowl’s cultural fabric. It’s not enough to simply sell a product during the game; advertisers strive to create moments that make us laugh, turning the commercials into must-see television. The broadcast is acknowledging the enduring appeal of these mini-comedies.
“SUPER BOWL GREATEST COMMERCIALS: FUNNIEST OF ALL-TIME” airs Wednesday, February 5 at 9:00 PM ET/PT on the CBS Television Network, and will be available to stream live and on demand for Paramount+ with SHOWTIME subscribers, or on demand for Paramount+ Essential subscribers the day after the special airs.