Frankly, for many, the Super Bowl is less about the football and more about the commercials. It’s the one night of the year when advertising becomes appointment viewing, and this Wednesday, CBS is giving viewers a chance to relive some of the most memorable spots with Super Bowl’s Greatest Commercials: 2025: LIX – Funniest of All-Time.
Airing at 9 PM on Wednesday, February 5, the special looks to celebrate the ads that have transcended mere marketing and entered the realm of pop culture. Expect to see classics like the E*TRADE babies, those mischievous CareerBuilder monkeys, and Budweiser’s Clydesdales.
The special will also feature a few more recent gems, including Budweiser’s Lamb Streaker and the bizarrely captivating Mt. Dew PuppyMonkeyBaby. These ads, while divisive, certainly left an impression.
Kevin Frazier returns as a sideline contributor, offering insights and behind-the-scenes stories about the making of these iconic commercials. The special will also commemorate the 25th anniversary of the Budweiser “Whassup” campaign, a cultural touchstone for a certain generation.
So, if you’re looking for a nostalgic trip down advertising lane – or if you simply want to avoid thinking about the inevitable letdown of the actual game – tune in to CBS at 9 PM on Wednesday.
Super Bowl’s Greatest Commercials airs Wednesday at 9 PM on CBS.