Ah, the eternal question: can you actually tell the difference between a brand name and the supermarket’s own version? Channel 5’s “Supermarket Own-Brands: The Big Taste Test” returns to tackle this very conundrum, and in this “Bargain Week” episode, the focus is squarely on Aldi and Lidl.
These German discounters aren’t just about knock-off Jaffa Cakes anymore. They’re seriously challenging the major brands, often with substantial savings. But are those savings worth it if the taste falls flat? That’s what the intrepid panel aims to discover. From a super-cheap Aldi air fryer to Sunday roast staples like Bisto and Paxo, nothing is safe from scrutiny. Can the panel identify the brands in a blind taste test, or will their discerning palates be fooled?
The show also raises an interesting point about packaging. Are supermarket own brands getting a little too close to their name-brand counterparts? The similarities in names and packaging can sometimes make it tricky to tell which is which. Is this intentional, or just a coincidence? “Supermarket Own-Brands: The Big Taste Test” might not have all the answers, but it certainly raises the right questions. Ultimately, it’s about whether these cheaper alternatives can genuinely deliver on flavor and quality. Tune in to find out if the panel’s taste buds prefer the premium brands or the bargain buys. It could save you a fortune at the checkout.
“Supermarket Own-Brands: The Big Taste Test” airs Wednesday, February 12, 2025, on Channel 5.
