We all know the drill. Healthy eating is important, blah, blah, blah. But does healthy have to mean highway robbery at the checkout? Channel 5’s Supermarket Own-Brands: The Big Taste Test returns to tackle this very question, with Mr. Motivator, apparently Britain’s most vibrant human, leading the charge.
This time, it’s personal. Forget fancy name brands, we’re talking supermarket own-brand health foods. Can a low-calorie beer from Tesco really quench a thirst without tasting like sadness? Are meatless meatballs from Sainsbury’s a worthy substitute for the real deal? These are the pressing issues of our time, people.
And the stakes are high. Asda, after a previous victory with their standard ketchup, now puts their low-salt, low-sugar version up against the reigning champ, Heinz. Can the underdog repeat their triumph? Elsewhere, Morrison’s porridge pots square off against Quaker Oats in a breakfast battle for the ages.
This isn’t just about saving a few quid; it’s about proving that healthy doesn’t have to mean miserable or wallet-draining. If Mr. Motivator approves, it has to be doing something right, right? Tune in to find out.
Supermarket Own-Brands: The Big Taste Test airs Wednesday, February 5, 2025, on Channel 5.