In the cutthroat world of supermarket strategy, cost-cutting is king. But at what cost to flavor? Channel 5’s Supermarket Own-Brands: The Big Taste Test returns to tackle this burning question, this time focusing on the sweet and savory treats that tempt us in the aisles.
Lifestyle vlogger Sochima presides over a panel of ordinary folks tasked with a seemingly simple challenge: distinguish the name brands from the supermarket knock-offs. Think own-brand cakes daring to go head-to-head with the mighty Mr. Kipling. Think supermarket doughnuts squaring off against the glazed behemoth that is Krispy Kreme. And, perhaps most crucially, think supermarket vegan sausage rolls versus the undisputed champion, Greggs.
The show doesn’t just stop at blind taste tests. It also lifts the lid on those sneaky supermarket strategies designed to make us spend more. This exploration of consumer psychology is perhaps more interesting than watching someone chew thoughtfully on a doughnut. Will brand loyalty prevail, or will the budget-friendly options triumph? The answer, much like a supermarket’s meticulously crafted layout, may surprise you.
Supermarket Own-Brands: The Big Taste Test airs Wednesday, February 19, 2025, at 20:00 on Channel 5.
