The Mega-Brands That Built America: Rentals to Riches (History, June 23, 2024)

The Mega Brands That Built America

The Mega-Brands That Built America returns with a new episode, “Rentals to Riches,” airing on History on Sunday, June 23, 2024. The episode tells the story of how visionary entrepreneurs built the rental car industry, which now boasts an annual market of $100 billion.

The episode centers around a down-on-his-luck car salesman who has a game-changing idea to found the first rental car company in America. He joins forces with John Hertz, owner of a cab company, and together, they expand their innovative business across the nation. However, their success attracts competition, and when WWII veteran Warren Avis launches his own rental car company, a fierce rivalry ensues, shaping the future of the industry.

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“Rentals to Riches” explores the revolutionary business models, competitive dynamics, and visionary thinking that drove the emergence and growth of rental car giants.

The Mega-Brands That Built America continues to chronicle the stories behind America’s most iconic and influential brands. Through expert interviews, archival footage, and recreations, the series offers a unique perspective on the vision, innovations, and challenges that shaped these mega-brands.

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The Mega-Brands That Built America: Rentals to Riches airs on Sunday, June 23, 2024, at 9:00 p.m. on History.

Hey there! I'm Riley, the US TV Previews editor at I may have failed as a musician, but my love for Jeopardy knows no bounds. And let me tell you, The Wire is hands down the greatest TV show ever made. I've been writing about the entertainment biz since (mumble mumble). Stay tuned for all the latest TV news and previews!