The Today Show kicks off the long weekend early on Thursday, July 3, 2025, with a packed morning lineup on NBC from 7 to 10 a.m. ET. Tennis legend Venus Williams leads the first hour, joining the team to discuss her current projects and public work ahead of the holiday.
From 7 to 9 a.m. ET, the broadcast includes critical health updates on sunscreen safety as viewers head into peak summer. Makho Ndlovu returns with the latest “TODAY Bestsellers” and previews for Prime Day, setting up audiences for major retail discounts.
Cookout season takes over the TODAY Food segment, where the Grill Dads, Mark Anderson and Ryan Fey, offer practical barbecue tips.
The third hour features Consumer Confidential, offering strategies for dealing with July 4 travel. Jacqueline Coley brings a curated list of streaming picks in “What to Watch,” while Melissa Garcia presents her “Stars, Stripes and Savings” guide for July retail offers.
There’s also a spotlight on Milo’s Tea in the Behind the Brand segment, which looks at how legacy companies maintain consumer loyalty. Dr. Sue Varma wraps the show with an insight-led feature on building friendships quickly, an unexpected but timely social wellness angle.
The Today Show airs live on NBC, Thursday, July 3, from 7 to 10 a.m. ET.