In these economically challenging times, who isn’t looking for a bargain? “Tonight” tackles the burning question on everyone’s minds: how to save money at the supermarket without resorting to a diet of instant noodles and day-old bread.
Kate Quilton, fearless investigator of consumer affairs, takes a deep dive into the murky world of supermarket deals, loyalty schemes, and special offers. It’s a jungle out there, folks, filled with two-for-one traps and suspiciously discounted produce. Quilton aims to expose the tricks of the trade, arming viewers with the knowledge they need to emerge victorious at the checkout.
This episode aims to equip viewers with the skills to outsmart those promotional ploys. We’ll learn how to decode those baffling multi-buy deals, decipher the fine print on loyalty cards, and resist the siren song of the impulse-buy aisle. It’s a public service, really.
“Tonight” airs Tuesday, February 4, 2025, at 19:30 on ITV1.