Twitter: Breaking the Bird: Making It Big (CNN, Sunday, March 23, 2025)

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CNN’s “Twitter: Breaking the Bird” continues its chronicle of the social media platform’s turbulent journey this Sunday with “Making It Big.” This episode follows the arrival of a new CEO who, curiously, brings back founder Jack Dorsey to help steer the company towards growth. It’s a period of transition and uncertainty, as the platform grapples with its own identity and the growing influence of activism within its digital walls.

“Making It Big” examines the rise of social movements on Twitter, but also the emergence of its darker side, a descent into a chaotic mix of misinformation and online vitriol. Featuring interviews with co-founders Ev Williams and Biz Stone, alongside insightful analysis from journalist Kara Swisher, the documentary pulls back the curtain on the corporate clashes and revolving-door leadership that shaped Twitter’s tumultuous early years. Did the tech bro hubris ultimately contribute to the instability that continues to plague the company?

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Tune in to CNN this Sunday, March 23rd at 10:00 PM ET/PT for a look at the platform that changed the way we communicate – and the mess it made along the way.

Andrew Martins, reviewer, recapper, deep diver, scifi specialist. Thinks Blakes 7 is better than Star Trek. Yes I do go to fan conventions and no I don't dress up. Well okay maybe I do a bit.