ABC’s The View continues its ratings winning streak, claiming the top spot among daytime network talk shows and news programs for the week of March 3, 2025. The show also saw significant year-over-year and week-to-week growth in all key demographics.
Here’s the Lowdown: The View ranked number one in Households (1.77 rating) and Total Viewers (2.621 million), beating NBC’s TODAY Third Hour, TODAY with Jenna & Friends, and NBC News Daily. The show also averaged 245,000 Women 25-54 and 178,000 Women 18-49. This marks the fifth consecutive week of year-over-year improvement in all demographics.
What This Means Now: The View is experiencing a surge in popularity. Week-to-week gains were seen in Total Viewers (+4%), Women 25-54 (+17%), and Women 18-49 (+16%). The show reached four-month highs in both key Women demographics, delivering its second-strongest numbers of the season. The post-Oscar episode on Monday, March 3, which has Whoopi Goldberg returning from presenting duties at the ceremony, was particularly strong, posting the best numbers in Women 25-54 and Women 18-49 in four months.
The Bigger Picture: Season-to-date, The View is up 6% in Total Viewers compared to the same period last year, reaching a four-year high. The show is also consistently ranking number one in Households and Total Viewers among all daytime talk and news programs, marking its fifth straight season in the lead. This continuing strong performance cements The View’s position as a leading daytime talk show.
