For the week of February 24, 2025, The View secured the top spot among daytime network talk shows and news programs, leading in both household ratings and total viewers. The show beat out competitors like NBC’s TODAY Third Hour and TODAY with Jenna & Friends.
Here’s the Lowdown: The View earned a 1.68 household rating and attracted 2.515 million total viewers. It also averaged 209,000 viewers in the Women 25-54 demographic and 154,000 in Women 18-49. The show’s Friday (2/28/25) broadcast was excluded from averages due to a title change (“View-ABC”). The averages are therefore based on the episodes broadcast between Monday-Thursday (24-27 February 2025).
What This Means Now: These figures represent the fourth consecutive week that The View has shown year-over-year growth in total viewers, Women 25-54, and Women 18-49. This indicates sustained popularity and a growing audience.
The Bigger Picture: Season-to-date, The View is performing strongly, with a 6% increase in total viewers compared to the same period last season, marking a four-year high. It also holds the number one ranking in households and total viewers among all daytime talk shows and news programs, a position it has maintained for five consecutive seasons. This consistent performance shows its strength in a crowded daytime TV landscape.
