What’s The Big Deal: Britain’s Best Buys?: Episode 2 (Channel 4, Friday, April 11, 2025)

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In a world saturated with viral product ads, it can be hard to know what’s genuinely worth your money. Channel 4’s “What’s The Big Deal: Britain’s Best Buys?” aims to separate the hype from the reality, investigating whether those must-have gadgets and gizmos actually live up to their claims.

This week, presenter Natalie Cassidy puts several trendy products to the test, including teeth whiteners, the Ninja CREAMi ice cream maker, eco shower-heads, and barefoot shoes. To get a real-world perspective, six British households road-test these items, sharing their honest opinions on their effectiveness and value. Expert opinions are also brought in to provide a more objective analysis.

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From the water cooler to our social media feeds, these products have generated considerable buzz. But is the hype justified, or are consumers being misled by clever marketing? “What’s The Big Deal” seeks to uncover the alarming truth behind these viral sensations, offering viewers valuable insights before they make their next purchase. Tune in to Channel 4 on Friday, April 11 at 8:00 PM to find out.

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Isabelle aka Izzy Jacobs is the features editor at memorabletv.com. Isabelle is particularly drawn to crime dramas, but she also has a not so secret love for all things reality TV. In addition to her work at memorabletv.com, Isabelle is also an avid traveler and a devoted foodie.