What’s the Big Deal: Britain’s Best Buys? Episode 4 (Channel 4, Friday, April 25, 2025)

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In a world saturated with must-have products and miracle gadgets, Channel 4’s “What’s the Big Deal: Britain’s Best Buys?” aims to separate the hype from the reality. Hosted by Natalie Cassidy, the show takes a skeptical look at the products we’re told we can’t live without, putting them to the test in the hands of everyday British families.

This Friday’s episode tackles a trio of trendy items: pizza ovens, those ubiquitous LED face masks that look like something out of a sci-fi film, and an assortment of other “wonder products” that have taken the shopping world by storm. Six households put these items through their paces, giving viewers a real-world perspective on their effectiveness and value.

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Plus Natalie unleashes a group of four-year-olds to create chaos for a robot vacuum test, endures a massage to assess the merits of massage guns, compares dupe perfumes to the originals to determine if they are up to par, and even goes head-to-head with a chef to see if a veggie chopper can really replace good old-fashioned knife skills.

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Is your hard-earned cash truly well-spent on these products, or are you better off sticking to the basics? Find out on “What’s the Big Deal: Britain’s Best Buys?”, airing Friday, April 25th at 8:00 PM GMT on Channel 4.

Isabelle aka Izzy Jacobs is the features editor at memorabletv.com. Isabelle is particularly drawn to crime dramas, but she also has a not so secret love for all things reality TV. In addition to her work at memorabletv.com, Isabelle is also an avid traveler and a devoted foodie.