ITV’s You Bet! is confirmed for a new series later this year, but with a major change: Stephen Mulhern will be the sole presenter, replacing Holly Willoughby. The rebooted show was a hit last year, becoming ITV’s biggest entertainment launch for young viewers in over two years.
Here’s the Lowdown: You Bet!, which sees members of the public take on outrageous challenges for cash prizes, is currently casting and will film this summer. While last year’s reboot was ITV’s biggest entertainment launch for 16-34 year olds since The 1% Club launched in April 2022 attracting 4.1m viewers, including repeats, and 463,000 16-34s, Holly Willoughby won’t be returning as host due to scheduling conflicts. Stephen Mulhern will take over hosting duties alone. ITV says Willoughby may appear as a guest panelist.
What This Means Now: The show’s format remains the same: celebrities and the audience predict whether challengers can complete their tasks. Correct guesses earn points for the celebrities. The audience’s favorite challenger wins £10,000, and the top-scoring celebrity wins £10,000 for charity. The lowest-scoring celebrity faces a forfeit.
The Bigger Picture: The return of You Bet! after a successful reboot signifies ITV’s continued investment in classic game show formats. The change in host, while significant, maintains a familiar face with Mulhern, a popular ITV presenter. The show’s popularity with younger viewers is a key success metric for the network. The first series of You Bet! is available on ITVX.
